Forget reports. We deliver a launchpad to action.
Pivot insights are grounded in real shopper behavior, not predictive algorithms or one-size-fits-all surveys. If you want to know how your new product is going to impact your category, stop guessing and find out. This isn't a data dump—we deliver real human insights and consumer co-created design.
Get Started
Pivot can...
- Empower real consumer co-creation
- Optimize omnichannel product assortment
- Understand the shopper journey
- Improve product placement / planogram decisions
- Enhance ecommerce taxonomy
- Evaluate pricing strategies
- Assess design impact
- Optimize brand messaging
- Understand purchase decisions
- Evaluate appeal / category impact of innovation
Trusted
by brands
& retailers
What sets us apart?
Real-world shopping environments
Our platform drops participants into immersive and realistic shopping experiences complete with real world marketplace noise.
Behaviorally-triggered questions
Pivot observes and tracks shopping behavior and triggers specific questions to get at the "why" behind the actions for deeper, more robust human insights.
Total flexibility, at speed and at scale
Our platform can be configured with multiple shopping and survey formats, easily accommodating...
Bot (and lazy test taker) Free
The Pivot platform was built from the ground up to eliminate bots and lazy or unserious shoppers from the research findings, so that you can trust the efficacy of your data.
Reliable Shopping Results
When compared test-to-test and test-to-market, we consistently find that after our screening and cleaning is complete, consumers shop Pivot very similarly to how they shop in real life.
Design team on hand
Whether the need is quick and on-brand stimuli creation, design iteration, packaging finalization or complete consumer co-creation, our studio is ready to help, resulting in lightning-fast timelines.
How it works
Pivot combines interactive shopping environments with a behaviorally-driven survey platform and intelligent data cleaning, analysis and visualization.
Recruit
Careful screening, smart verification and a unique interface ensures 100% human responses, no bots or fraud.
Observe
Pivot captures shopper behavior during realistic shopping exercises to identify key decision points and actions.
Dig Deep
A behaviorally-customized survey uncovers the “why” behind shopper behaviors to deliver deeper insights.
Inform
Pivot automatically cleans, evaluates and delivers actionable qual + quant insights to your personal dashboard.
Case Studies
Basket Building
Where is the right place to interrupt shopper journey with upsell or cross sell?
In the omnichannel space, optimizing cross sell and second basket opportunities have become key growth areas for retailers we work with. We conducted a study focusing on multiple points during the shopper journey where cross- and up-sell products might be offered and found multiple points of optimization that led to higher basket size and conversion rate in addition to overall shopper satisfaction with the site as a whole.
Packaging Design
Will Consumer Co-Creation help innovate my brand?
Whether you’re an emerging brand or a category captain who needs to get more innovative, if you want to fine tune your brand or your new product innovation with your consumers at the center, co-creation is the answer. Our designers utilized our Pivot platform for multiple, iterative rounds of design and research to develop this category disruptor, bringing the voice of the consumer into every step.
Packaging Optimization
Will appetite appeal increase sales?
After an exhaustive design process, a final pricing study with open ended feedback questions uncovered an interesting opportunity—would increasing appetite appeal help this brand over the top, or should they stick close to their “roots”? We engineered a quick-turn study to answer that question and the resulting consumer feedback helped BAM feel confident their origin- and attribute-forward design was indeed the right way to go for this fresh, regenerative organic product line.
Category Insights
What do my consumers think about Ultra Processed Foods?
Keeping pace with rapidly changing consumer sentiment is challenging, especially knowing how much that sentiment will affect purchase behavior. We conducted a study in multiple categories to understand how consumers feel about Ultra Processed Foods, then introduced a hypothetical “clean label” big brand product, and watched as that potential disruptor changed the entire category.
Guerilla Insights
How can we develop, refine and quantify our new innovation with consumers before it’s real?
Working with innovation teams and incubators is a sweet spot for Pivot, because that’s where it was developed. We created this product from concept through a fictitious e:commerce launch, co-creating with consumers at every stage. The final measurement was a simulated D2C website where the brand story could be presented, potential sales tracked and the entire shopper journey mapped, all before the first prototype was created.
“Thanks to Designology and the Pivot platform, retailers are impressed, customers constantly praise the standout branding, and my vision has come to life in a way that makes me truly proud. I can’t recommend this amazing team highly enough!”
Founder, BAM
“I use Pivot because quicker, more iterative consumer learning translates into faster time to market and better marketplace results.”
Insights director, CPG client
“The most innovative and creative design and insights firm I have worked with in my career. Always has a pulse on the retail industry, and delivers design that captures the targeted consumer. Any retailer or brand looking for destination products, better insights and consumer-focused design should consider Designology.”
Private Label Director, Save Mart